Google announced yesterday that they are changing the way their search engine works with the introduction of Knowledge Graph. Basically, the goal of Knowledge Graph is to think more like a human and less like a machine when it displays search results.
How Does Knowledge Graph Work?
Right now, Google returns search results based solely on keyword recognition. For example, if you type in “Dolphins” you could get websites about the mammal, the football team or local zoos or aquariums in your area. Google really doesn’t know what you are trying to find, it just returns all search results relating to that keyword and expects you to sort through the results to find what you are looking for.
With Google’s Knowledge Graph, it will group the search results around the keyword into different categories so it is easier to sort through what you’re looking for. In the example above, boxes will appear with separate results for the football team Miami Dolphins, for the mammal, etc…
With this new way of analysing, organizing and displaying search results Google hopes to make searching for exactly what you want a little easier. The secondary benefit from this search change is that you are more likely to find new, useful information related to your search. For example, if you are searching for Miami Dolphins the NFL team, you may find an interesting fan website or cheerleader information that you wouldn’t have otherwise come across.
Knowledge Graph First Released in U.S.
Knowledge Graph is being made available in English to U.S. users and will eventually spread to users in other languages and countries. For now, WSI Milton doesn’t expect Knowledge Graph will have an immediate impact on our client’s SEO techniques or results, especially since it is not expected in Canada yet.
WSI Milton is excited about the release of Knowledge Graph. Anything that makes searches more relevant for users is positive, and with our high quality content and SEO techniques we expect that our clients will benefit from Google’s new technology.
Check out the video about Google Knowledge Graph to learn more: