Tag Archives: social marketing
Social Media Marketing Most Valuable for Small Businesses as a Tool to Retain and Engage Customers
Social Media Most Valuable for Small Businesses as a Tool to Retain and Engage Customers
According to a recent study conducted by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, the expectations small businesses have for social media is changing. Continue reading
Use Social Media to Improve Your Search Results
Use Social Media to Improve your Search Results
According to the eMarketer.com article B2Bs Tap Social to Boost Search using social media can improve your business to business (B2B) search performance. In the past, you may have considered social media a good forum for businesses to reach consumers, which is certainly true. However, it has significant use for B2B as well. Continue reading
Social Media Creates New Challenges and Opportunities for Brand Marketing
Social Media Creates New Challenges and Opportunities for Brand Marketing
As social media changes how consumers communicate, brand marketers are struggling to keep up with the new opportunities and challenges that are created as a result. With social networking sites like Facebook and Twitter making it easier for consumers to share opinions regarding brands, products and services, brand marketers are finding it more difficult to control their brand message than they did in the days where buzz was created by word of mouth. Continue reading