Email marketing campaigns are a great internet marketing tool, especially for small to medium sized businesses. The focus of email marketing is on customer retention – keeping those customers and leads that you have worked so hard to earn.
Email marketing tends to be a staple when it comes to a business marketing budget because it is cost effective and flexible.
Most importantly, email marketing works! Email campaigns tend to produce a very high return on investment (ROI).
In 2013, eMarketer.com predicts that the ROI for email marketing will be $37.99 for every dollar spent on it. Of course, the effectiveness of your email marketing campaign will depend on your methods and implementation.
It is extremely important with email marketing that you focus on the needs of your customer. A great way to do this is to provide useful information or special promotions to customers through your email marketing campaign.
For example, if you own a gardening centre why not provide your customers with tips for planting an herb garden? Or, if you have a restaurant consider passing along cooking tips.
Customers will be more likely to open and read your email if it will provide them with something useful. However, studies show that even if recipients don’t open your email the action of deleting it will still be beneficial to your business because you will remain “top of mind”.
If a consumer deletes your email, your business name will stay in their heads and when they do need a service or product you offer they will be more likely to come to you.
Ultimately, email marketing campaigns provide a great ROI and are cost and time effective. Contact WSI today to start or improve your email marketing strategy. We can help you harness the internet by improving your website and managing your online marketing campaign and social media strategy.
Attend one of our free monthly seminars to learn more about website design, PPC campaigns and email marketing campaigns or contact us to set up a free business consultation.