How can your business achieve results in these difficult economic times while increasing your rate of return on investment? Throughout this series we have been looking at a number of different small business success stories.
The one commonality for every business we have looked at is that they used effective internet marketing strategies to help reach their goals, generate leads and improve profitability. Today, we’re going to look at how the businesses in our third case study used internet marketing to help them achieve results.
Case Study #3: Fasada and Superior Window Films
Fasada specializes in providing residential windows, doors, shutters and blinds. During the 2009 recession they prepared themselves for the worst, knowing that consumers would have less money to spend on home upgrades. They expected a 20% decrease in profits during the recession.
However, due to their effective internet marketing campaign which focused on a new website that used conversion architecture, a pay per click campaign and aggressive search engine optimization they were able to actually increase profits during the economic downturn.
In fact, Fasada saw a 30% increase (hundreds of thousands of dollars) during the 2009 recession. The biggest driving force behind their success was their internet marketing strategy.
Superior Window Films install residential and commercial window films and treatments. They decided to use internet marketing and invested in the design of a new website, pay per click ad campaigns and search engine optimization.
In a short period of time they began seeing dramatic results from their internet marketing campaign and in March 2009 they experienced the best March the company had ever had. In a time of economic uncertainty and downturn when consumers were spending less Superior Window Films was able to increase their business and profits.
Ultimately, they attribute their success to the website, which allowed them to rise above their competition.
WSI Milton specializes in website design and internet marketing. We can help your business achieve similar results to those that we’ve looked at in this series.
Whether your business is new to the internet or you need to refocus your strategy to maximize your efficiency we can help.
Allow us to work with you to improve your conversion architecture, pay per click campaign, email marketing and search engine optimization techniques to help generate leads, improve business and maximize your rate of return on investment.