Last week we discussed how to achieve high conversion rates on your website. For this case study we’ve been examining Van Beek”s Garden Supplies, who achieved a 9.84% conversion rate for the month of January 2012. This conversion rate is much higher than the internet average. How do they do it?
When it comes to high conversion on your website there are a number of factors that come into play. Van Beek’s Garden Supplies focuses on a number of techniques on their website, such as:
- Well thought out conversion architecture – techniques that encourage visitors to complete a call to action
- Good website design
- Strong content
- Search engine optimization techniques (SEO)
- An effective pay per click campaign (PPC)
Certainly driving traffic to your website using good SEO and PPC is important, but it’s useless if your visitors reach your site and then immediately leave because it does not meet their expectations or satisfy their needs.
When a visitor finds your site then leaves right away we call that a bounce rate. High conversion rates are dependent on a low bounce rate. You want your visitors to stay on your site long enough to become a qualified lead and interact with your site in some way – perhaps by filling out a form, providing their email or phone number, or calling you.
The quality of your website goes a long way when it comes to good conversion rates. With WSI Milton’s help you can increase website traffic and conversion ratios in order to get more qualified leads for your business. Contact us today for a complimentary consultation or attend one of our free seminars to learn more about how to achieve successful conversion rates.