In this short blog series we have been discussing how to use Online Video Marketing effectively to help you increase website traffic and website’s conversion rates, improve your Google ranking and maximize your search engine optimization (SEO).
Yesterday we discussed how to create an effective online video. Today we will discuss how to market that video effectively to achieve these goals. 
Google has recently changed it’s algorithm in a way that makes local information critical for a good Google ranking.
This change makes your company’s Google Places profile very important.
You must fill out the Google Places profile 100% in order to take full advantage and a key component of that Google Places profile is online videos.
The more online videos you can add to your Google Places profile, the better chance your webpage has of obtaining a high ranking on Google.
In addition to your Google Places profile you also want to ensure that you allow embedding of your video because this will produce more links back to your website.
When you allow video embedding you will be able to disseminate your content quickly and across a wider audience.
Optimizing your online video for Google Search is also very important. Did you know that videos are 50 times more likely than plain text to get to the top of search rankings?
You can help your video achieve a high ranking by adding to your Google Places page and Google local business listing which will help you drive clicks and calls as well as set you apart from your competitors. You can also add your video to your Facebook page (but make sure you keep it fun) to improve your ranking results.
Placing your video on YouTube and other 3rd party video sites is a great way to market your video while increasing your internet ranking.
You can not only reach a wider audience, but you can do so effectively by creating a branded YouTube channel and host videos on it without increasing your bandwidth costs.
Ultimately you can increase website traffic, improve your Google rankings and experience better conversion rates on your website by using online video marketing effectively. WSI can help you use online video marketing to increase traffic to your website.
We help our clients harness the internet by managing internet marketing campaigns and helping clients improve their website design.
Consider attending one of our free monthly seminars to learn more about website design, online video marketing and internet marketing campaigns or contact us to set up a free business consultation.