Google Analytics WordPress Secrets For Local Business Owners

WordPress now powers 17% of the world’s websites. 1 in every 6 websites are wordpress sites, and more than 100,000 wordpress websites are being launched each month.

If you’re thinking of getting a new website for your local business, or even redesigning your existing site, we highly recommend WordPress (the self hosted option, not

English: The logo of the blogging software Wor...

English: The logo of the blogging software WordPress. Deutsch: WordPress Logo 中文: WordPress Logo (Photo credit: Wikipedia)

Secrets of Google Analytics for WordPress Websites.

As an important part of our internet marketing strategy, we prioritize the installation of Google Analytics in your WordPress blog. There’s a ton of configuration that needs to be done in order to maximize its use. It’s not enough to just paste the Google analytics code on your website and leave it there.

Here are the steps that you can take to make sure your Google Analytics settings are working properly:

1. Signup for Google Analytics 

You will need a Gmail account in order to be able to sign up for Google Analytics. Another option is to use your Google Apps email. If you have Google Apps for Business (Currently at $50/year), you can use it to signup with analytics.

2. Create A New Account, and Don’t Forget to Enter all the Details

You’ll need the name of your website, URL, country, and time zone. Enter them below.

Google Analytics WordPress

Google Analytics Accounts? Properties? Profiles?

Accounts can either be your business account or personal account. If you are managing both personal websites and business websites in one Google account, you’ll want to separate them in different accounts. Just label them as personal and business.

Properties would be your website presence. If you have 3 websites, you’ll need to create 3 separate properties for each website that you have.

Profiles are “snapshots” or “subdomains” of your website.

Here’s what we did for our own website:

It’s under the Business Account and this website is 1 Property. Our business account have several properties (client websites)


This property then has 3 Profiles.

Profile 1:
Profile 2:
Profile 3: Raw Backup for

It’s great practice to always have a backup of your data without ANY filters. Create a backup copy of the main profile without setting any filters. We like to name it RAW (Don’t Touch) as a way of reminding us not to mess with this raw profile.

In case there was problem with the main profile, you can always compare it with the unfiltered data from your backup profile.

3. Set Goals in Analytics.

Goals or conversions are probably the most important metrics to measure on our website.

They can either be a download, a thank you page, a sale made, length of visit, or even pages browsed on your site.

It’s important that these goals are properly setup, especially if you are launching a paid advertising campaign.

The easiest way to set goals in analytics is to use the URL destination as a goal.

Simply enter the goal url that you would like to track when conversions are met.

4. Use one account for Google Analytics, Webmaster tools and Adwords.

It’s best if you can use a single account for all these tools. It will allow them to communicate with each other a lot better. But if that’s not possible, you can request the admin to give you access to your website’s profiles.

If you’re a local business owner, you’ll need lot of skills,knowledge and patience to understand how Google analytics work.

Let us do the work for you, so that you can focus on your business.

Here at WSI Milton, we handle the tracking and conversions for hundreds of WordPress website owners.

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About Ryan

Ryan is the Integrated Digital Marketing Specialist for WSI Milton. He currently blogs about Local SEO for Small Business Owners. He usually works standing in the office (with a standing workstation) to stay healthy and fit. Follow him on Twitter and Google+.
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