Conversion Rates: A Case Study In Success – Part 1

Do you know what your website’s conversion rates are? If you don’t know then you could be missing out on the opportunity to use your website to increase business leads and get a better return on investment (ROI).

The term “conversion rates” refers to the % of visitors on your website who interact with your website in some way and become a potential business lead by:

• Filling out a form
• Contacting you
• Requesting further information

The purpose of your company’s website is to convert visitors into leads, so if you don’t know what your conversion rates are, how will you know if your website is working?

WSI Milton Helps You Get Leads By Delivering Outstanding Conversion Rates

On average, a website can expect a 1% conversion rate. This means that if your website has 1000 visitors a month, 10 of these visitors will become a lead. This 1% isn’t bad – it’s the internet average afterall, but WSI Milton knows your website can do better.

WSI Milton’s office conversion rate average is 5%. And some of our customer’s conversion rates are even better than that!

Van Beek’s Conversion Rates in January 2012 EXPLODE

WSI Milton always likes to share our client’s positive results and explore how they got there. We’re happy to share Van Beek’s Garden Supplies conversion rates with you for the month of January 2012 as an example of the right way to convert website visitors into viable business leads.

Van Beek’s Garden Supplies had 2043 visitors to their website in January. Of these visitors, 14 people completed a form and 187 called their dedicated website phone number. That means their conversion rate was 9.84%! This conversion rate is almost 9% higher than the internet average and even surpasses WSI Milton’s office average which is already extremely high. This outstanding statistic begs the question: How does Van Beek’s convert so many website visitors into leads? Subscribe to our RSS feed and read our blog next week where we’ll share our secrets to obtaining great conversion rates.

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