Follow these Resolutions for a More Successful 2014
Here are our top 4 resolutions you should follow:
1. Take advantage of your customers’ new year’s resolutions
Before your typical busy times, start marketing more heavily in January to capitalize on the resolutions that your customers have made (and hopefully, are still sticking to)!
This can work in many different ways for all different businesses! Here are a few examples:
Resolution 1- don’t procrastinate.
If you offer ongoing services, hit your existing customers with an email or sales call offering them a small percent discount for booking early!
Resolution 2- get healthy.
Home renovation companies- focus on promoting a basement/garage renovation for a home gym during this time. Landscapers- do you know how many calories lap swimming burns? Promote your pool installation service as a means to achieve that healthy lifestyle.
Resolution 3- go green.
What are your environmentally friendly products & services? Now’s the time to sell to newly inspired green homeowners.
2. Form New Connections
Most business owners we talk to feel they are too busy for social media- especially platforms like Twitter & Facebook that require a good amount of time, effort, and expertise to result in leads. You might be surprised to hear that there is a social media platform that is helping business like you get leads with very minimal day-to-day effort.
In 2014, all home improvement companies should join the growing social media platform Houzz. Upload your gallery, sit back, and wait for locals to start sharing your images.
3. Stop Ignoring Your Website Analytics
When monitored and tweaked effectively, your website will be the most effective sales tool for your business. Reviewing your website’s performance once a month can give you the information you need to make small changes and give you continuous improvement- improving the quality and quantity of consumers who contact you.
To learn how to interpret the most important data in your analytics, read our blog post “The 3 Key Numbers to Understand on Your Google Analytics”
4. Follow up with old leads
Remember that qualified lead who contacted you in 2013, had a consultation, and then went no further? Now is a great time to reach out to anyone like this again. Many families are thinking about planning their annual budget/any big spends for the year at this time. Catch them before your competitor does!
5. BONUS: Update your website to get 500% more leads!
A website can make or break a business. The internet average conversion rate is 1%, but our clients enjoy 5 X that and more!
Lots of business owners today are frustrated with the quality their online leads, or anxious about the amount of money they spend on print ads with questionable return. If this is true for you, start 2014 off on the right foot and get a consultation for website/internet marketing services.